An Emailer From Sosuave Writes…

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The consequences of the things you discuss are so far reaching. I read your article about “nerds” just now and how the answer to 99 out of 100 questions in money. You made such a great case for this. I am in shock. Holy shit.

What I am in even greater disbelief about is HOW EFFECTIVE this marketing has been. It seriously caused me to pause and quickly scan through my experiences, and I was stunned to recall SOOOO MANY guys I know who are living according to how women want them to be and planning their futures according to how women want them to be. And of course, when the men strive to be “how women want them to be” they end up as soulless, joyless, approval seeking drones.

So…whatever has the potential to make money is “cool” and whatever doesn’t is “nerdy.” “Cool” obviously equates to higher perceived social value, while “nerdy” equates to lower perceived social value. Smart marketers understand the truth that while men seek to conquer the world, women seek to conquer other PEOPLE. A man set on conquering the world only needs tools necessary to his goal. Alas, men have a sex drive and desire women. So in order to make UNNECESSARY items relevant to the practical-oriented man, marketers made the items relevant to women. Thus, it becomes PRACTICAL for a disempowered male (in his head) to attain all the bullshit society SAYS he needs to get women.

The car companies were smart and did this early on. But some markets weren’t being exploited enough. 

Home Depot for instance. Home Depot sucks. It smells like wood and it’s fucking boring. But the marketers saw that more money could be made. WHAM, out pop about a dozen different home improvement shows on women’s television networks, each depicting house renovation as “the thing to do” for couples who are married and having nothing better to do with their lives. Cha- ching. Well done, Home Depot.

I can now see the orchestra dictating how males spend their lives. Feminism pops onto the historical scene. It does good things at first, like giving women the right to vote, but women didn’t want to stop. They used guilt and manipulation to acquire MORE power…undue and unfair power. Men conceded and played the feminists’ appeasement game. Through massive, sweeping cultural and media-based efforts, feminism elevated women above men in the minds of the masses. As a result, “nice guys” crop up in the following generations. They are raised their whole lives to believe that women are better than they are and deserving of anything they demand, simply for being female.

The marketers exploit this TO NO END. “A Diamond Is Forever.” Chocolate candies are now associated with a core human emotion (what the FUCK!). Masses of steel, rubber, and plastic (cars) are seen as the golden ticket to pussy. Being a spineless fraud of a man and giving power away to women is glorified in movies. Isn’t this stuff all too obvious now? We’ve been played for suckers. In this system, men, on the whole, lose. Marketers, the economy and women win.

I had occasionally caught glimpses of this system in singularly-occurring moments of clarity, but I had never fully consolidated the whole picture in my mind’s eye until I read your blog posts. I had never fully understood the breadth of your condemnation of feminism on sosuave.

The jigsaw pieces are coming together. 

“Man, I see in fight club the strongest and smartest men who’ve ever lived. I see all this potential, and I see squandering. God damn it, an entire generation pumping gas, waiting tables; slaves with white collars. Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need. We’re the middle children of history, man. No purpose or place.

We have no Great War. No Great Depression. Our Great War’s a spiritual war…our Great Depression is our lives. We’ve all been raised on television to believe that one day we’d all be millionaires, and movie gods, and rock stars. But we won’t. And we’re slowly learning that fact. And we’re very, very pissed off.”

The great Hindu Avatar, Ramakrishna Paramahamsa, spoke how Maya had to be overcome. Maya is the World of Illusion.

We live in an image dominated society. If a newspaper had a series of articles of how bad people were starving in some African country, no one would care. But show one image of a dirty boy with flies in his eyes, then, all of a sudden a huge outcry is unleashed. “We cannot let the this happen!” people will say. “We must DO something!” It is amazing how much activity a photo generates. I got my biggest hits from the blog post of those three lion photos.

Women, and the men who are their satellites, are completely image dominated. It is no mistake as to why they spend all day getting ‘prepared’ for an event that is an hour. To a woman, image is power. So no wonder celebrities are seen as the most powerful to women! Woman’s world is the Maya: The World of Illusion. Its princes are the celebrities. Its great careers are the ones of highest image (like doctor and lawyer) and jobs that deal with image creating (journalism, advertising, and anything connected with media).

Many corporations enjoy the Maya as well. I’ve noticed companies focusing heavily on creating an image for the young employee rather than anything else. The employee is built up, is said to be ‘amazing!’ to be declared as anything but a wage slave, given a fancy title, but this is all just image. If you were so important, they wouldn’t easily lay off you and your co-workers at the flash of a second. They wouldn’t have to spend so much time trying to ‘build’ you up. In jobs where you’re the most highest leveraged, I’ve noticed that they try to build you up the most.

There is only one way not to be trapped by the Maya. Every guy I have escaped from the Maya share it. It is to have a soul. It is to have a vision and purpose to your life. If you do not have a soul or vision for your life, women and employers will gladly give one for you.

Control your life or someone will control it for you.