Box Office plummets 26%

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Hey Hollywood! Disrupt your entertainment model or you’re going to find yourselves disrupted by an upstart outsider!

The box office experienced a horrific weekend in more ways than one. Not only did a horror movie that its studio declined to show to critics lead all others, but it earned just $9 million — the first time in three years that the top film had made less than $10 million. Moreover, the total for all films was lower than any weekend of the year and down 26 percent from the comparable weekend a year ago to just $54.4 million, according to Bloomberg News. In an interview with today’s (Monday) Los Angeles Times, Exhibitor Relations chief Paul Dergarabedian observed that while this is ordinarily a time of year when the box office slows down, “This is not a great way to start off the fall season.” It was, however, fairly great for Sony Films, which saw The Covenant become its ninth film to open at No. 1 this year. It earned $9 million, well ahead of Hollywoodland, which garnered critical raves for its star, Ben Affleck. It placed second with $6 million.